Trends in Retail: Subtle Customization Details – Spotlight on American Eagle Outfitters

Posted Leave a commentPosted in Fashion, Trends in Retail

One of the ways in which retailers are engaging customers is through offering customization options for standard products, so that customers can add a little something to make them their own. Through this blog series, I will highlight some noteworthy retail brands that I have either learned about, or experienced, offering customization. American Eagle has […]

It’s In the Bag

Posted Leave a commentPosted in Promotional Products

With the growing demand of environmentally consciousness sentiments, disposable plastic bags have fallen out of favor. Grocery and other reusable totes (which I will call “shopping bags” from here on out) have proliferated, which can be considered a win, not only for the environment, but also the promotional products industry. Indeed some companies encourage the […]


Posted Leave a commentPosted in Promotional Products

Recently, AdAge® covered some clever ways in which A&E®’s acclaimed series, “Duck Dynasty®” merchandising has proven successful. In particular, Walmart® carries many “Duck Dynasty” branded items, including antibacterial bandages. Given the show’s success, it may come to no surprise that the merchandising success has followed. One might say that when it comes to marketing, they […]

The Blue Umbrella

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If you‘ve seen Disney Pixar’s blockbuster, Monsters University, then you also got the added benefit of seeing the short film, The Blue Umbrella. Created by animator Saschka Unseld, AdAge discusses how through this film, Pixar deviates from its usual forms of animation into the realm of photorealism. While enjoying the story line (and certainly impressed […]