DUXIANA of
Sweden
DUX, a Swedish manufacturer of high-end furniture and beds showcases their products in their 100 plus DUXIANA showroom stores in 24 countries. The DUX bed, known for its advanced sleeping technology and top-notch craftsmanship, is featured in many of the world’s top luxury hotels. In addition to The DUX Bed, DUXIANA stores offer fine linens, down products and other bedroom furnishings.
As a quintessential Swedish brand with Scandinavian aesthetic sensibilities, our mission for the DUX and DUXIANA brands was to design objects and create imagery that reflects the Swedish culture. We fashioned designs that capture sophisticated minimalism and adopted neutral color palettes and themes.
DUXIANA SHOPPING BAGS
We crafted an elegant design that showcases the brand name in a monochromatic look on over-sized shopping bags that can accommodate DUXIANA fine linens and pillows. As an added special touch, we designed the inside of the bags to match the woven pattern that DUX features on their beds’ fabric casing.
DUX SLEEP MASK & PACKAGING
Created to compliment the introduction of the DUX Xleep pillow, the sleep mask has the same fabric weave as The DUX Bed. The sleep mask comes enclosed in an aptly named pillow box, and adorned with filaments crafted from the same threads used on DUX beds.
DUX CAN YOU BROCHURE
A simple, minimalistic yet educational brochure about how The DUX Bed provides proper ergonomic support. The DUX Bed support promotes a deep, restful and above all, rejuvenating sleep.
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DUX ESQ BROCHURE
The DUX ESQ brochure introduced a revolutionary DUX bed with interchangeable comfort zones and adjustable lumbar support — a bed with six times as many springs as a conventional bed.
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DWELL MAGAZINE PRINT ADS
The concept behind these ads was to communicate how a DUX bed is not just an ordinary mattress, but rather an extraordinary bed. DUX beds provide the utmost in comfort as they incorporate advanced technologies and features such as Independently Adjustable Lumbar Support and the Pascal Individual Comfort Zones.
LIFESTYLE PRINT ADS
The concept was to express how The DUX Bed is not merely a static slab that one sleeps on, but a crucial lifestyle investment. As people typically spend one third of their lives in bed, their comfort and rest quality should take center stage.
DUXIANA STORE DIGITAL SIGNAGE
To attract and engage passerby, we created a looping DUXIANA branded video presentation viewable through the store’s window.
DUXIANA MALL DIGITAL SIGNAGE
We designed and produced a looping DUXIANA branded video presentation to garner shoppers’ attention. Moxie specifically crafted this segment for display on the prominent centralized monitors at The Dubai Mall, in the United Arab Emirates.
DUX INTERACTIVE BROCHURE
Moxie designed the DUX Image Brochure to function both as an online and a stand-alone tool. The brochure’s mission was to educate customers about sleep and to showcase the DUX line of beds. It uses an unconventional navigation paradigm where viewers can virtually "dig" deeper into a page to see additional information.
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DUX 7007 BED INTRO VIDEO
A short teaser video introducing the DUX 7007, a new revolutionary bed with interchangeable comfort cassettes.