Established in 1785 as Heidsieck & Co. and later as Piper-Heidsieck Champagne, the company made its name with a distinctive champagne, whose reputation quickly spread beyond the local region and won favor of the French royal court, the Hapsburg princes, China’s emperors and other royal and imperial courts.
In celebration of the Champagne, fashion designer Jean-Paul Gaultier made a stir by dressing a Piper-Heidsieck bottle in a red corset. Its curvy silhouette, more sensual than ever, became an iconic object of daring luxury, boldly on-trend.
In the spirit of collaborations, the most audacious designers and artists where invited to challenge the established order with, always, the same standards of excellence. To that end, we were selected to develop visuals to express the newly dressed Piper-Heidsieck Champagne. The goal was to expand on the brands’ definition of ”naughty” in Jean-Paul Gaultier dressed bottle and express it with a ”naughtier” visual.
PIPER-HEIDSIECK LAUNCH PRINT AD
The goal was to expand on the brands’ definition of “naughty” and go beyond the Jean-Paul Gaultier dressed bottle and expand it into a naughtier visual.
PIPER-HEIDSIECK LAUNCH INVITATION
Designed to showcase the Jean-Paul Gaultier treatment of the Champagne bottle and printed on satin stock with gold-tone dust blended into the magenta ink and silver-tone dust blended into the black ink.
PIPER-HEIDSIECK PRESENTATION BOX
A design that compliments the Piper-Heidsieck Champagne bottle in a “naughty” way. Covered in embossed velvet and low-profile square spikes, and imprinted in gold foil.