Leadership Team

Lior Azoulai

Creative Director & CEO

Lior Azoulai is a highly experienced art director, brand architect, graphic designer, architectural designer and fine artist. Born in Israel but raised around the world, Lior was exposed to a multitude of visually rich and diverse cultures and design sensibilities—from the pop-art and modernism movements of the Western world while living in Paris and New York, to the intricately ornate and intensely colorful expressions of the Eastern world while living in India and Thailand, to the blend of East meets West while living in Israel.

Jennie Azoulai

President & Chief Moxie Officer

Often described as a Renaissance woman, given her diverse range of talents, Jennie embodies the perfect harmony between unbridled innovation and practical manifestation. Her combined interests, academic achievements, globetrotting and professional ambitions led her to adventures in law, acting, writing, fine-arts, teaching and public speaking. As a true creative-analytical hybrid, Jennie found her niche in the realm of branding, marketing, conceptual design and audience engagement, where she applies her eclectic savvy with a refreshing fluidity.

Sasha Hefler

VP of Growth Strategy & Marketing

Sasha’s multifaceted interests, ranging from athletics to politics, in tandem with her acute strategic ability, led her to excel in many pursuits. From high-level marketing, public relations and communication game plans, to real estate and even semi-pro tennis, Sasha always brings her A-game. As the mastermind behind multi-million dollar marketing campaigns on an international scale, Sasha’s infuses her blueprints with industry best practices, cultural influences while artfully keeping her eye on the bottom-line.

Melissa Warner

Communications & Project Manager

Always up for a challenge, and pushing her limits, Melissa has surpassed 1200 Orangetheory classes and 2 NPC bikini-level bodybuilding competitions. After graduating Magna Cum Laude from Florida Atlantic University, Melissa brought her talents and skillsets to the table in verticals ranging from legal to construction to retail. Consistent with her elevation mindset and competitive edge, as a Team moxie Communications and Project Manager, Melissa continually raises the bar on deliverables and deadlines.

Cindy Dolgoff

Senior Designer

Demonstrating an organic, artistic ability and interest, Cindy began taking art classes at the age of five. Though formally trained in drawing, painting, pastels, charcoals and photography, Cindy discovered her passion for graphic design in college. After graduating from Rider University, Cindy embarked on her branding and design career. She joins Team moxie with some 20 years of New York City agency experience, along with her passion for traveling, knitting and reading Harry Potter novels.

Austina Alexis

Director, Design Technology

While Austina hails from the Caribbean, she honed her architectural and design skills in New York and then further polished them in San Francisco. Her wide variety of multidisciplinary interests reflects as a fusion of influences in her work. Inspired by computers at a very young age, coupled with her love of the arts, have fueled her career as a design technologist. Engaging skills from industrial and architectural design to graphic design and coding, she avidly discovers solutions to the design needs of today’s evolving technological world.

Lorena Bresani

Manager, Consumer Intelligence

Lorena embodies the concept of rolling up her sleeves and executing her work with dedication passion and positivity. Her Marketing & Management Bachelor’s degree from Florida Atlantic University, coupled with her experience, has resulted in Lorena’s career achievements in marketing, accounting, and customer intelligence. Not only has she thrived during her pressure some deadline driven professional performances, but also has a remarkable ability to communicate with her peers and contribute to deriving solid solutions. Very proud of her Peruvian heritage, Lorena enjoys sharing her culture and traditions with others and meeting and working with people from around the globe.

Stevan Fane

Director, Photography & Imaging

When Stevan got exposed to photography, he immediately realized that he would have a camera in hand for the rest of his life. With a desire to maximize his craft, he left his home of South Florida to study, train and launch his commercial photography career in New York City. Drawing upon inspiration from his travels around Europe, Israel and the myriad influences abound in New York, Stevan’s photography work in fashion, fitness, product, architecture and landscape, captures both an ethereal essence and an artful edge.

Bryan Hayes

Director, Business Development

Bryan Hayes hails from a small town in Wyoming, South of Devils Tower National Monument. While obtaining his undergraduate degree in social science at the University of Wyoming, he worked in a coal mine as a haul truck driver. Bryan embraced both contrasting experiences of higher education with traditional blue collar labor. Indeed, through his collective experiences, he further cultivated his innate talent to communicate with a diverse range of individuals. He enjoys recognition as a public speaker and published author, notably in the renowned Chicken Soup for the Soul series, Stories for a Better World.

Featured Interns

Madison Hersch

Graphic Designer & Illustrator

Ranging in experience from traditional fine art to graphic design, Madison Hersch contributes to our social media content, retail graphic design imagery and artful illustrations. She enjoys applying her artistic talent to commercial art, varying from creating custom drawings on sneakers to designing movie and grassroots posters, and painting murals. She is currently studying Graphic Design at the University of Florida. She loves to apply the arts altruistically, which has resulted in her involvement in elementary school makeovers and the March For Our Lives Gainesville organization. Madison uses her art as a means to make the world a better place.

Romy Miller

Millennials & Youth Engagement

Through her college studies in mass media and social media, both in Gainesville, Florida and Florence, Italy, Romy Miller is our millennials and youth engagement ambassador and content developer. She currently majors in Public Relations at the University of Florida with plans to pursue a law degree. Her love for international travel has led her to do volunteer work in Jamaica and explorations in Israel. Her passion for giving back to the community, and the world at-large, is evident in her philanthropic work at UF, raising funds to fight childhood cancer.